Tremor's aggressive drive for European interactive video ad dominance

Tremor Media is making changes to secure its position as the dominant online video ad network in Europe. These changes follow a rapid surge in demand for social media-enabled interactive online video ad formats.

Tremor Media, creators of the ground-breaking Acudeo online ad monetization platform, have bolstered their European team with senior expertise and new hires in preparation for European market maturity. In an attempt to align the US and EU businesses, Dan Ruch, former senior US business development director, has been promoted to vice president.

Tremor Media recently ranked second only to YouTube for unique video views in the UK. With its new hires and the promotion of vChoice, a tool which allows for the integration of social media, online gaming and other interactive elements into online video ads, it is set to become a leader in the online video ad market.

“The European video market is growing at an astounding rate,” said Ruch. “Agencies are keen to exploit the most desirable online content to engage targeted audiences with ground-breaking interactive ad units, like vChoice. The momentum in the market is clear and our investment in Europe will maximise the market opportunity.”

Similar changes are also taking place at Tremor’s Munich and London offices. Alexandra Meier and Alexander Wright are coming to Tremor from Microsoft and OTP Media respectively. Tremor Media’s CEO, Jason Glickman, said, “We’ve experienced frenzied growth of the US online video landscape and Europe’s video marketplace is on the brink of exploding. We will be capitalising on the market’s momentum to become the world’s de facto industry standard for online video content monetization, advertising reach and innovation.”

Friends Reunited tackles 1 in 4 emails blocked

Friends Reunited has boosted its inbox deliverability rate by nearly 40 per cent after just one month of working with email experts Return Path.


27 per cent of around 30 million emails sent by the social network every month were going missing completely - totally undelivered, not in its subscribers’ spam folders or inboxes – and one in twenty (5.7 per cent) were ending up in subscribers’ spam folders. The number of emails going missing or being delivered to spam folders has now fallen dramatically to just 7.5 per cent.

The figures reflect Return Path’s findings that social networks’ email is marked as spam 100 per cent more often than email from other sectors. Social networking sites suffer from this comparatively poor email reputation due to high volumes of spam complaints. This often results in them becoming so-called ‘friendly fire casualties’ with many of their emails being blocked at ISP level.

Friends Reunited has engaged Return Path’s comprehensive set of monitoring tools in an effort to better understand why their emails are being marked as spam. Friends Reunited's Chief Technical Officer, Duncan Careless, has described email deliverability and reputation as ‘imperative’ to the growth of their subscriber base and to keep in touch with their users.

Friends Reunited and Return Path say they will continue to work together closely to achieve 100 per cent email inbox deliverability.