Tremor's aggressive drive for European interactive video ad dominance

Tremor Media is making changes to secure its position as the dominant online video ad network in Europe. These changes follow a rapid surge in demand for social media-enabled interactive online video ad formats.

Tremor Media, creators of the ground-breaking Acudeo online ad monetization platform, have bolstered their European team with senior expertise and new hires in preparation for European market maturity. In an attempt to align the US and EU businesses, Dan Ruch, former senior US business development director, has been promoted to vice president.

Tremor Media recently ranked second only to YouTube for unique video views in the UK. With its new hires and the promotion of vChoice, a tool which allows for the integration of social media, online gaming and other interactive elements into online video ads, it is set to become a leader in the online video ad market.

“The European video market is growing at an astounding rate,” said Ruch. “Agencies are keen to exploit the most desirable online content to engage targeted audiences with ground-breaking interactive ad units, like vChoice. The momentum in the market is clear and our investment in Europe will maximise the market opportunity.”

Similar changes are also taking place at Tremor’s Munich and London offices. Alexandra Meier and Alexander Wright are coming to Tremor from Microsoft and OTP Media respectively. Tremor Media’s CEO, Jason Glickman, said, “We’ve experienced frenzied growth of the US online video landscape and Europe’s video marketplace is on the brink of exploding. We will be capitalising on the market’s momentum to become the world’s de facto industry standard for online video content monetization, advertising reach and innovation.”